Direct Mail Likes Radio
July 29, 2008
You know Val-Pak? That’s the thick blue envelope you get in your mailbox every couple months that’s just chock FULL of UNBELIEVABLE savings, with coupons for area businesses, and even for a few businesses that aren’t anywhere near where you live. Dunno about you, but I throw mine away without even opening the envelope.
Anyhoo, today, I heard an ad for Val-Pak on the RADIO. Think about that for a second: The direct mail advertisers are using radio to tell you to check your mailbox for all these great coupons. Funny, since they just signed up a whole bunch of clients by telling them how great and how effective direct mail is.
September 10, 2009 at 12:26 pm
That’s because a good Direct Mail firm such as our at GreatDealsMagazine.net will educate the client on what a good marketing mix is. No business should ever put all their eggs in one marketing basket, we tell our clients to do that all the time! Radio is good at building awareness and Direct Mail is good at creating foot traffic, put them together and you have created a monster! A good monster!!