This is how it’s done, friends:
Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in).
It’s advertising like this that inspires me, and makes me proud to be in the business. I’d write more here, but I wanna go think up one for my clients, now.