Here’s a recent TV spot we produced for Mark’s Music in Brewer, Maine, featuring “Mini-Mark”, an animated cartoon character we created based on the store’s owner (who’s a character in his own right).
The client decided to turn a recently thwarted robbery attempt into a sale, so to advertise it, we went with a “Breaking News” approach, with Mini-Mark at the anchor desk.
These spots are always a lot of fun to put together. A great reminder that not all local advertising has to look like “local advertising,” y’know?
Posted in advertising, Cartoons and Animation, Creativity, Local, Video
Tagged advertising, animation, cartoon, commercial, creative, Creativity, garage, local, maine, mark, music, news, slater, slater's, tv, video
One of the most valuable lessons of my career is one I learned when I was in college, interning for Michael Coleman at WZLX in Boston: Keep everything.
I have archives with all my old scripts, and most of the stuff I’ve produced is still on file someplace (I’ve changed computers several times over the years, so I’ve lost some stuff, unfortunately). Why? Because you just never know when something will come in handy.
On the Plane – Danke Schoen Parody
I’m of the opinion that there’s no such thing as a wasted idea. Clients have sometimes rejected my ideas for commercials over the years. When I was writing and producing bits and parodies for Daily Comedy Network, submissions would sometimes not get picked up. Hey, let’s face it: You won’t hit the mark every time. But, you can still turn that rejection into a positive.
Whenever a concept or a spot, or script gets kicked back, I still keep it, per that valuable lesson I learned back in 1992. That piece immediately gets moved to a special folder I have on my computer, named “Homeless Shelter.” It’s where all my ideas live which haven’t yet found “homes.” I keep them well-fed. I visit them frequently; check in, see how they’re doing. And sometimes I can re-purpose one of them for a new project that comes up.
Portly Boy – Parody of Lonely Boy by Andrew Gold
For me, coming up with the initial idea — the jumping-off point — is usually the most difficult part of the creative process. So I’ll often visit the Shelter first, to see if any ideas can be recycled for the project I’m working on, but secondly, because even if I can’t re-use the ideas there, they often will be great thought-starters to spark something new.
The pieces I’ve posted here all currently reside in my Homeless Shelter. They’re all pieces which have previously been rejected for whatever reason but which I still use as creative inspiration. I invite you to watch, listen, and most importantly, consider creating a “Homeless Shelter” archive of your own, where you can begin to amass a cache of ideas to draw from, as well.
Posted in advertising, audio, Cartoons and Animation, Creativity, Freelance, Online Video, Radio, Video, Video Contests, Writing
Tagged advertising, animation, audio, cartoon, commercial, concepts, creative, Creativity, garage, ideas, slater, slatersgarage, video, youtube
Our latest animation project is for Green Acres Kennel Shop in Bangor. They’re launching a “Campaign campaign” in which their three “spokes-pets” — Rex, Sparky, and Fiona — are running for Governor of Maine.
Voting is done “Chicago-style,” in which each voter casts a 1$ vote for his or her favorite candidate, and all money raised will go to the Eastern Area Agency on Aging’s Furry Friends Food Bank, which helps provide pet food to senior pet-owners in need. Voters are encouraged to “vote early, and vote often!”
A great cause, a fun video/animation project, and a really unique approach to fund-raising! Pleased to have been a part of the creative team on this one!
Posted in advertising, Cartoons and Animation, Video
Tagged acres, agency, aging, animation, area, bank, cartoon, charity, commercial, creative, eastern, food, friends, furry, garage, green, kennel, local, maine, non-profit, shop, slater, slater's, slatersgarage, tv
I’ve been a big fan of Family Guy since its debut on Fox back in the late 90’s. Today, Seth MacFarlane debuted his YouTube channel, SethComedy. They have five videos posted so far, and the animation looks typically like that of Family Guy and American Dad, another MacFarlane co-creation. The subject matter is similar as well, and I certainly hope that the Cavalcade of Cartoon Comedy is as popular, prolific, creative, and consistent online as his TV shows are.
Creators like this inspire me to step up my game.
By the way, Seth, if per chance you should happen upon this post, hire me. I do killer voices. Betcha no one EVER says that to you, huh?
Posted in Cartoons and Animation, Creativity
Tagged american, cartoon, cavalcade, comedy, dad, family, guy, macfarlane, online, seth, slater, slatersgarage, video, youtube