Every so often on cable TV, I see promotions offering incentives to new cable subscribers: “Sign up now, and get the first 3 months FREE!” or some similar reward to prospective customers.
I’ve been a loyal cable subscriber for the past 8 years. I’ve paid my bill every month, and use my cable company for not only TV, but also internet and telephone service. I think that’s worthy of some sort of reward or sign of appreciation, don’t you? Certainly more worthy than someone who’s not even a customer yet.
So, one time, after seeing one of these offers on TV, I called the cable guys and asked ’em, essentially, “What about me, your long-time, loyal customer? Aren’t I deserving of a similar spiff?” The good news: They were kind enough to extend the same offer to me. The bad news: I had to ask.
Similarly, when I found out about the recent housing stimulus President Obama proposed in Mesa, Arizona last week, I was prompted to write another “What about me” letter — this time to Maine Senator Susan Collins:
Dear Senator Collins:
As I watch President Obama speak in Mesa, Arizona today regarding the economic stimulus plan and the effort to slow the mortgage foreclosure rate in the U.S., what I’m seeing raises a few concerns: President Obama discussed relief for those home buyers who were permitted, and in some cases, encouraged to “overborrow,” and are now “upside down” in their mortgages, as well as extending incentives to lenders like Fannie Mae & Freddie Mac to help lenders refinance and lower their monthly payments on said loans.
My question to you regarding this matter: Could you please provide a list of government-subsidized incentives, rewards, and/or programs which are available to Americans like myself, a small-business owner who have spent my entire adult life living and borrowing within my means, working to maintain impeccable credit, and always striving to make payments on time, provide for myself and my family, and generally “playing by the rules?”
I’m very interested in learning more about how President Obama’s economic stimulus plan will address the concerns of citizens like myself who don’t need or want a government “bailout,” and who feel that WE are the ones who should be rewarded for our fiscally responsible behavior. Instead, as I see it, we seem to be the ones who will end up paying the most for these mistakes, and the extremely expensive measures which President Obama is taking to remedy them.
It’s only been a week, but as yet, I have not received a response. I know Senator Collins’ office is good about getting back to those who write, but I’m not expecting the same satisfaction I got from the cable company.
New business is important, obviously. But in that quest for new customers, don’t take for granted those long-term clients who’ve stuck with you, paid their bills on time, and continued to do business with you “the right way,” during good times and/or bad. And (Mr. President) don’t ask your good customers to make up for the shortfalls of your bad ones.
At any rate, to MY customers, thank you. I sincerely appreciate your continued business. I’ll knock myself out to make sure you’re ALWAYS taken care of. And I’ll never ask you to pay extra to cover for my or anyone else’s mistakes. I value your business far too much.