This is how it’s done, friends:
Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in).
It’s advertising like this that inspires me, and makes me proud to be in the business. I’d write more here, but I wanna go think up one for my clients, now.
Posted in advertising, Creativity, Online Video, Video
Tagged advertising, brownies, cheech, chong, commercial, creative, Creativity, fiber, movie, one, online, video, youtube
One of the most valuable lessons of my career is one I learned when I was in college, interning for Michael Coleman at WZLX in Boston: Keep everything.
I have archives with all my old scripts, and most of the stuff I’ve produced is still on file someplace (I’ve changed computers several times over the years, so I’ve lost some stuff, unfortunately). Why? Because you just never know when something will come in handy.
On the Plane – Danke Schoen Parody
I’m of the opinion that there’s no such thing as a wasted idea. Clients have sometimes rejected my ideas for commercials over the years. When I was writing and producing bits and parodies for Daily Comedy Network, submissions would sometimes not get picked up. Hey, let’s face it: You won’t hit the mark every time. But, you can still turn that rejection into a positive.
Whenever a concept or a spot, or script gets kicked back, I still keep it, per that valuable lesson I learned back in 1992. That piece immediately gets moved to a special folder I have on my computer, named “Homeless Shelter.” It’s where all my ideas live which haven’t yet found “homes.” I keep them well-fed. I visit them frequently; check in, see how they’re doing. And sometimes I can re-purpose one of them for a new project that comes up.
Portly Boy – Parody of Lonely Boy by Andrew Gold
For me, coming up with the initial idea — the jumping-off point — is usually the most difficult part of the creative process. So I’ll often visit the Shelter first, to see if any ideas can be recycled for the project I’m working on, but secondly, because even if I can’t re-use the ideas there, they often will be great thought-starters to spark something new.
The pieces I’ve posted here all currently reside in my Homeless Shelter. They’re all pieces which have previously been rejected for whatever reason but which I still use as creative inspiration. I invite you to watch, listen, and most importantly, consider creating a “Homeless Shelter” archive of your own, where you can begin to amass a cache of ideas to draw from, as well.
Posted in advertising, audio, Cartoons and Animation, Creativity, Freelance, Online Video, Radio, Video, Video Contests, Writing
Tagged advertising, animation, audio, cartoon, commercial, concepts, creative, Creativity, garage, ideas, slater, slatersgarage, video, youtube
Have you noticed the recent surge in cello music in commercials? Facebook is the most recent offender — their video explaining their new “Messages” feature sounds disappointingly similar to several other spots currently on the air and online. Here’s just a mere smattering of similar-sounding background music which, to me, makes every ad blend together into a meaningless din, starting with the aforementioned Facebook:
The last two examples even use the same piece. Granted, the dog food ad was from a few years ago, but nevertheless… Is that the ONLY piece of music that could fit either of those spots?
When preparing to produce an ad, I’ve had more than one client tell me, “We love the _______ commercial. Can you do something like that?”
Well, yeah, I can. But as a business trying to gain market share from competitors, why would you want that? Don’t you want something that reminds prospective customers of YOU, instead of somebody else?
Funny thing is, now that I’ve pointed out these, I betcha you see/hear “cello spots” all over the place. I know I’ve missed a bunch. Please feel free to share the ones you find in the comments below.
Next week, we’ll tackle ukulele spots.
Posted in advertising, audio, Creativity, Music, Online Video, Video
Tagged advertising, audio, cello, cliche, commercial, creative, Creativity, facebook, music, originality, television, tv, unique, video, youtube
I’ve been a big fan of Family Guy since its debut on Fox back in the late 90’s. Today, Seth MacFarlane debuted his YouTube channel, SethComedy. They have five videos posted so far, and the animation looks typically like that of Family Guy and American Dad, another MacFarlane co-creation. The subject matter is similar as well, and I certainly hope that the Cavalcade of Cartoon Comedy is as popular, prolific, creative, and consistent online as his TV shows are.
Creators like this inspire me to step up my game.
By the way, Seth, if per chance you should happen upon this post, hire me. I do killer voices. Betcha no one EVER says that to you, huh?
Posted in Cartoons and Animation, Creativity
Tagged american, cartoon, cavalcade, comedy, dad, family, guy, macfarlane, online, seth, slater, slatersgarage, video, youtube